PACOIMA, Calif. & OXNARD, Calif.--(BUSINESS WIRE)--May. 11, 2009--
MOC Products Company, Inc. (“MOC”) and CalAmp Corp. (NASDAQ:CAMP) today
announced a partnership to market a vehicle monitoring and tracking
system for Stolen Vehicle Recovery (SVR) applications through new-car
dealerships. This unique partnership leverages MOC’s extensive
automotive dealer channel relationships and CalAmp’s proven GPS-based
asset tracking technologies to provide consumers with SVR solutions
superior to those currently available through new-car dealers.
The products will be marketed by MOC under its Ecotrac®
brand name and feature highly-sensitive GPS technology in compact and
durable designs customized to the unique needs of different vehicle
types. In addition to SVR application, users of Ecotrac will have the
option to track and monitor vehicle activity from a full-featured
website or mobile phone. Ecotrac gives consumers real-time control and
remote location information needed to make quick, informed vehicle
management decisions.
MOC has developed strong relationships in the new-car dealership
industry over the past 50 years and will market Ecotrac products to
thousands of its accounts through distribution channels in the U.S.,
Canada and Mexico. CalAmp plans to leverage its manufacturing and
development expertise to provide the Ecotrac bundled hardware, hosted
web-based applications and wireless data service plans.
“MOC has earned a reputation for bringing unique technology solutions to
the new-car dealership industry. We believe Ecotrac is the next
innovative product that will not only create enhanced revenue
opportunities for dealerships but address consumer needs for a
full-featured, cost-effective, user-controlled vehicle tracking system,”
said Eric Berg, Vice President of Operations for MOC. “Ecotrac is a
perfect blend of MOC’s distribution and marketing prowess with CalAmp’s
superior technology and manufacturing capabilities.”
“We are pleased to announce this partnership to address an underserved
market,” said Mike Zachan, Vice President and General Manager of
CalAmp’s Aercept unit. “MOC’s well-established channel relationships and
outstanding reputation in the new-car market make it an ideal partner
for delivering our advanced vehicle tracking solutions to the consumer
market.”
About MOC
Established in 1954, MOC is a leading manufacturer and distributor of
innovative products, equipment and technology solutions to the
automotive-dealership industry. Professional trainers and dealership
consultants educate service and sales departments on its products and
help dealers install efficient and profitable marketing programs. MOC
operates 16 distribution facilities nationwide and supports a highly
skilled sales network covering the United States, Mexico, Canada and
several other countries. For additional information about MOC Products
Company, Inc., visit www.mocproducts.com.
About CalAmp
CalAmp provides wireless communications solutions that enable
anytime/anywhere access to critical data and content. The Company serves
customers in the public safety, industrial monitoring and controls,
mobile resource management, public utilities and direct broadcast
satellite markets. The Company’s products are marketed under the CalAmp,
Dataradio, SmartLink, Aercept, LandCell and Omega trade names. For
additional information, please visit www.calamp.com.
Source: CalAmp Corp.
AT THE COMPANY:
CalAmp
Garo Sarkissian, VP
Corporate Development
805-987-9000
or
AT FINANCIAL
RELATIONS BOARD:
Lasse Glassen
General Information
213-486-6546
lglassen@frbir.com
or
MOC
Contact:
Eric Berg, VP of Operations
818-794-3544