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CalAmp and Tech Start Up, Coastr, Partner to Revolutionize the Worldwide Car Rental Industry

New contactless features and on-demand fleet insurance to disrupt the car rental process

EDINBURGH, Scotland and IRVINE, Calif., Dec. 9, 2020 /PRNewswire/ -- CalAmp (Nasdaq: CAMP), a global technology solutions pioneer transforming the mobile connected economy and Coastr, a digital car rental innovator formerly known as Nuvven, today announced a partnership that promises to disrupt the car rental business worldwide. Coastr is aiming to do to the car rental industry what Uber did for taxi hire.

With a focus on creating an integrated digital ecosystem by equipping car rental operators with advanced technological innovations and infrastructure, Coastr is transforming car rental businesses into fully flexible and contactless models designed to make the car rental experience more convenient for consumers and businesses and thus increasing market share for car rental agencies.

"Coastr strives to offer a simplified and engaging experience to the industry as a whole," said founder, Biswajit Kundu Roy, himself a passionate traveller. "I've had many frustrating car rental experiences myself and know many others who've endured similar situations."

By adopting the CalAmp Telematics Cloud (CTC) and edge computing on-board diagnostics (OBD) technology, Coastr and CalAmp are helping to fully digitize the car rental businesses and compete with major market players across Europe, the Middle East, Australia and the United States. CalAmp's innovative CTC technology and intelligent edge devices harness the powers of connectivity, Artificial Intelligence (AI), analytics and edge computing. Mobile asset management of Coastr rental vehicles via CTC and OBD telematics expands its ability to understand, analyse and gain intelligence across a mixed fleet of vehicles with real-time data pertaining to battery health, crash event, road traffic, location, predictive maintenance and servicing--and even door lock and unlock information.

"An integral part of Coastr's revolutionary technology is the tracking and usage data that we derive from the broad fleet of vehicles operated by car rental businesses," adds Rishabh Makrand, Coastr's director of engineering and technology. "We knew that the telematics devices that record this data would be essential in building these new-age features for our platform, and by using CalAmp's CTC platform and IoT devices, Coastr has developed a game-changing, on-demand fleet insurance which is usage based and set to revolutionise the car rental industry."

Coastr, with the support of CalAmp, aims to solve operator and customer experiences through an integrated, user-friendly web-based software for the operator and a new-age customer booking app powered by CalAmp's connected vehicle technology and AI. As a result, car rental companies will benefit from digitization and expanded customer reach, while end-customers benefit from greater choice and digital, contactless rental services. Working with CalAmp, Coastr is enabling car rental companies to expand their businesses through data-driven decision making and automation, which ultimately leads to improved efficiency, reduced costs and increased fleet utilization.

"With the CalAmp Telematics Cloud, we can help companies like Coastr reduce the cost and complexity of developing custom solutions that solve complex mobile asset management problems," said Arym Diamond, chief revenue officer for CalAmp. "CTC provides access to a rich software development environment and valuable telematics services that can rapidly scale and connect to support the management of thousands or even millions of vehicles as Coastr grows."

This forward-thinking partnership will bring a host of benefits to car rental companies and their business and consumer customers. This dedicated collaboration has already earned Coastr a couple of prestigious grants. These grants will allow Coastr to execute its ambitious vision of cost reductions, higher fleet utilization and empowering businesses with future-proof technology.

Why the grants count:

  • The Scottish Enterprise Innovation Grant encourages and supports ambitious projects on technology and will help to create this revolutionary on-demand fleet insurance solution.
  • The Innovate UK Grant is only awarded to a handful of projects with ground-breaking potential to make future advancements in innovation, such as Coastr's keyless entry solution for contactless rentals.

About Coastr

Coastr was founded in 2018 with a mission to make car rentals better for everyone through constant innovation. For car rental companies, Coastr empowers them to become fully digitised and cost-effective through an innovative digital platform that resolves operational issues at scale through advanced AI and telematics technology. For car rental users, the company aims to solve the clunky customer experience through contactless rentals and an easy-to-use booking app.

Additionally, Coastr is revolutionising the car rental insurance market by developing on-demand insurance. This feature gives access to usage-based premiums, while reducing risks through data-driven usage monitoring of car rental fleets.

The Coastr team comprises a talented pool of software developers and data scientists who work tirelessly to introduce the car rental industry to radical change. Founded by Biswajit, an avid traveller who found renting cars to be an extremely cumbersome process, Coastr strives to offer a simple and engaging car rental experience to its customers.

About CalAmp

CalAmp (Nasdaq: CAMP) is a global technology solutions pioneer transforming the mobile connected economy. We help reinvent business and improve lives around the globe with technology solutions that streamline complex mobile IoT deployments and bring intelligence to the edge. Our software and subscription-based services, scalable cloud platform and intelligent devices collect and assess business-critical data from mobile assets and their contents. We call this The New How, facilitating efficient decision making, optimizing mobile asset utilization and improving road safety. Headquartered in Irvine, California, CalAmp has been publicly traded since 1983 and has 20 million products installed and over 1.3 million software and services subscribers worldwide. LoJack®, Tracker and Here Comes The Bus® are CalAmp brands. For more information, visit, or LinkedIn, Facebook, Twitter, YouTube or CalAmp Blog.     

CalAmp, LoJack, Tracker, Here Comes The Bus, iOn Vision and associated logos are among the trademarks of CalAmp and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.



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